\"https:\/\/etimg.etb2bimg.com\/photo\/72035328.cms\" captionrendered=\"1\" alt=\"<p>Only 26 per cent of dealership websites offer personalised experience, as per the report. <\/p>\"><figcaption class=\"caption\"><span>Only 26 per cent of dealership websites offer personalised experience, as per the report. <\/span><\/figcaption><\/figure> New Delhi: In a survey of 1,000 car buyers, it was found that personalised features and experience is crucial on a <a id=\"8325195\" type=\"UNKNOWN\" weightage=\"80\" keywordseo=\"dealership-website\" class=\"news-keywords\" href=\"\/tag\/dealership+website\">dealership website<\/a> and most websites have failed to meet the expectations.<br><br>Only 26 per cent of <a id=\"156269\" type=\"PERSON\" weightage=\"60\" keywordseo=\"dealership\" class=\"news-keywords\" href=\"\/tag\/dealership\">dealership<\/a> websites offer personalised experience, as per a report by Automotive News.<br><br><!-- PROMOSLOT_M -->Moreover, out of 100 random <a id=\"3313730\" type=\"PERSON\" weightage=\"100\" keywordseo=\"US-Dealerships\" class=\"news-keywords\" href=\"\/tag\/us+dealerships\">US dealerships<\/a>, only 47 per cent proactively recommend vehicles of customer’s interest based on the browser behaviour. <br><br>\n<div class=\"article-news-box also-read-section clearfix\"><h4>Read also<\/h4><div class=\"also-read-item\"><div class=\"also-read-items\"><figure class=\"imgwrapper\"><a rel=\"nofollow\" href=\"\/news\/aftermarket\/dealer-charges-more-for-car-told-to-pay-back\/71884589\"><img alt=\"Dealer charges more for car, told to pay back\" height=\"53\" width=\"80\" class=\"unveil\" src=\"https:\/\/img.etb2bimg.com\/files\/cp\/upload-1716881235-etauto-default.webp\" data-src=\"https:\/\/etimg.etb2bimg.com\/thumb\/71884589.cms?width=800&height=90\"><\/a><\/figure><h5><a rel=\"nofollow\" title=\"Dealer charges more for car, told to pay back\" href=\"\/news\/aftermarket\/dealer-charges-more-for-car-told-to-pay-back\/71884589\">Dealer charges more for car, told to pay back<\/a><\/h5><\/div><div class=\"also-read-items\"><figure class=\"imgwrapper\"><a rel=\"nofollow\" href=\"\/news\/fca-prodded-dealers-to-absorb-glut-of-unordered-cars-report-says\/72033168\"><img alt=\"FCA prodded dealers to absorb glut of unordered cars, report says\" height=\"53\" width=\"80\" class=\"unveil\" src=\"https:\/\/img.etb2bimg.com\/files\/cp\/upload-1716881235-etauto-default.webp\" data-src=\"https:\/\/etimg.etb2bimg.com\/thumb\/72033168.cms?width=800&height=90\"><\/a><\/figure><h5><a rel=\"nofollow\" title=\"FCA prodded dealers to absorb glut of unordered cars, report says\" href=\"\/news\/fca-prodded-dealers-to-absorb-glut-of-unordered-cars-report-says\/72033168\">FCA prodded dealers to absorb glut of unordered cars, report says<\/a><\/h5><\/div><\/div><\/div>\n\n<br>As per the report, Doug Van Sach, Vice president of strategy and analytics, Affinitiv- a marketing technology company for automakers and dealers feels recommending vehicles with relevant features is one of the single greatest opportunities for dealer websites to increase conversion rates and better meet the expectations of online shoppers.<br><br><!-- PROMOSLOT_M --><!-- PROMOSLOT -->Apart from this, the survey reveals,62 per cent of survey respondents feel that it was more important to find a vehicle with a specific monthly payment while 58 per cent wanted to get vehicle recommendations based on features of interest.<br><br>“None of the websites sampled by <a id=\"8325194\" type=\"UNKNOWN\" weightage=\"40\" keywordseo=\"Affinitiv\" class=\"news-keywords\" href=\"\/tag\/affinitiv\">Affinitiv<\/a> recommended vehicles based on specific features of interest,” the report added.<br><br><!-- PROMOSLOT_M -->Source: Automotive News<br><\/body>","next_sibling":[{"msid":72032261,"title":"Now get tamper-proof plates at authorised vehicle 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26 per cent of US dealership websites offer personalised experience","synopsis":"Out of 100 random US dealerships, only 47 per cent proactively recommend vehicles of customer\u2019s interest based on the browser behaviour. ","titleseo":"aftermarket\/only-26-per-cent-of-us-dealership-websites-offer-personalised-experience","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ETAuto","artdate":"2019-11-13 12:29:38","lastupd":"2019-11-13 12:29:38","breadcrumbTags":["US Dealerships","dealership website","dealership","Affinitiv","auto dealers"],"secinfo":{"seolocation":"aftermarket\/only-26-per-cent-of-us-dealership-websites-offer-personalised-experience"}}#https://etimg.etb2bimg.com/thumb/msid-72035291,imgsize-891632,width-1200,height=640,overlay-etauto/aftermarket/only-26-per-cent-of-us-dealership-websites-offer-personalised-experience.jpg
